Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Monavate
Project Type
Brand Identity, Printed Marketing Collateral, Website Design
Date
December 2021
Link
Role
Lead Designer
Key Results
0-6,000 page views per month, in the first six months of being live
Social analytics show that interaction with the brand in the first year of launch was higher than anyone else in Monavate’s competitor set, despite some of these being major institutional players
1.5m cardholders served within first year of operation
Credits
Creative Director: Mario Mejia
Hotwire
Monavate was established to demystify and make the world of payment solutions accessible to all, providing BIN sponsorship and a ‘first of its kind’ global, unified, and human-engineered payment solutions platform.
I helped define their core DNA, specifically their positioning as ‘A new breed of global payment solutions'. I took a contemporary yet timeless approach that captured these definitions through a cohesive visuals. The ‘M’ emblem is distinctive, showing fluidity and movement. It represents a window through which they help customers envision their future products in the world.
The rebrand was incredibly well received, with an architecture that supported company growth beyond all pre-defined targets to help create purpose in an industry that typically puts product before that.
Read more by clicking on the visuals below.
