About | LKN Creative

About LKN Creative

With over a decade of agency experience at Hotwire Global Communications, Lucy Nast founded LKN Creative and LKN Designs to bring a fresh perspective to freelancer partnerships.

At LKN Creative, we are dedicated to understanding the unique ambitions of our clients, whether they are large agencies or brands. Our mission is to collaboratively work with our clients to bring their vision to life, creating impactful visual solutions that help them achieve their goals.

We aim to be a true extension of your team, offering end-to-end support from visual conception to campaign delivery.

Clients include:

SERVICES

Visual Identity
Integrated Campaign Concepting & Production
ABM Campaign Concepting & Production
Interactive Content
Web Design
App Design
Social Media
Illustration
Print
Presentation design

I also work with other like-minded creatives, partners and suppliers, aiming to offer a full breadth of services through LKN Creative, including:

Social media management
Website development
Motion & video
Print management

EXPERIENCE

HOTWIRE:

Art Director (January 2023-Present)
Senior Designer (December 2018-December 2022)
Designer (August 2015-November 2018)

Discovery & Planning

Dissected creative briefs so a clear strategy, creative platform, integrated plan and KPIs were agreed
Maximized ROI by building partnerships with third-party vendors, graphic designers, web development agencies, and broadcast talent
Spearheaded and managed a team of junior designers and production staff to ensure the desired results
Project managed a range of creative campaigns of up to £150k budgets, meeting strict turnaround schedules and coordinating junior members.

Design & Delivery

Strategically art directed and produced meaningful campaigns which directly addressed each client's business problem. Also ensuring tactical execution for Hotwire’s portfolio
of B2B/B2C clients both in
Continental Europe
Directed and created work for award nominated global campaigns, including Qualcomm’s ‘Leading The World to 5G’ campaign and the Best Use of Data & Creativity for Headspace for Work the B2B awards
Hotwire’s UK in-house brand lead - notably created and rolled out two Hotwire re-brands in 2017 and 2020. The most recent supported an ambitious growth plan and positioned Hotwire as a pre-eminent global tech consultancy.

Agency Growth & Culture

Reported on business impact against set KPIs, and provided counsel to meet organic growth targets
Lead on pitch creative, securing Hotwire multiple new clients (GoCardless, Vodafone, Headspace, Avanade)
Completed the Enero Advance Leadership Program: An intensive 7-module program that empowers leaders to be the best they can be
Maximized ROI by building partnerships with third-party vendors, graphic designers, web development agencies, and
broadcast talent
Developed in-house training programmes for Hotwire’s internal teams on various creative services, the Hotwire brand, skills and processes
Worked with the Creative Director on streamlining creative team - implemented processes to ensure productivity, creative impact, high level team culture
and connection.

BLUEQUEST

Designer (August 2014-August 2015)

Overview of responsibilities

Worked with the Senior Designer to develop storyboards and conceptual designs for digital online advertising campaigns for well-known global consumer brands such as Dior, Ben & Jerry’s, Cadburys, Sony, Mercedes and L’Oreal.