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Impactful Creative.
Delivered Collaboratively.

I’m Lucy Nast, a freelance Art Director with 12+ years of agency and independent experience across technology, enterprise, fitness, wellness, beauty, travel and lifestyle.

Hotwire Design Work
ASUS Interactive Website Design
Vodafone Content Hub
Currage Consulting Brand Identity
dentsu go-to-market brand identity
Headspace ABM Creative
Lucy in a graphic design studio

Why work with me

Sakura Martin, Global Head of Brand & Design, dentsu

Project: Go-to-market campaign, Cannes
Wrapped Editorial

 

“Working with Lucy was a fantastic experience. She quickly understood the briefs and delivered thoughtful, precise design solutions from creating templates for our digital activation at Cannes Lions to refining our new brand guidelines.

Abbie Anderson,
Headland Consultancy

Project: New Business Pitch Deck Design

 

"Despite the pressure, the quality and speed of delivery were excellent, and she brought thoughtful input that really strengthened the final output.

 

Most importantly, the content Lucy developed fully met the brief and played a significant role in helping us win the retainer."

Sam Wigan,
Sam Wigan Coaching

Project: Founder Brand Identity, Website graphics &
Sales Brochure

 

"Lucy was just the right person to help me reflect on and refresh my brand look. She was great at understanding the aesthetic that made sense to me and at bringing that to life in a way that would make sense to my customers. The output was a superb new look website and accompanying documents, aligned visually and on message, and a 'brand bible' that brilliantly informs all other collateral."

dentsu logo
The Adecco Group logo
Headspace logo
The Luxury Travel Book logo
Headland logo
L'Oreal logo
Dior logo

Top creative,
without the unnecessary layers.

Lucy works directly with brands, agencies and founders to turn complex ideas into clear, considered creative.

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From brand identity and campaign direction to digital experiences, UX/UI and marketing communications, she stays close to the work from first idea through to final delivery.

40%

Uplift in awareness metrics for Headspace

1 Million

Social engagements for ASUS’ Gen Z campaign

Across agency, freelance and in-house-style teams

12+ years experience

Long term partnerhips

Multiple freelance retainers to date, including long-term creative partnerships with Adecco’s ABM team, Attara and HeyWa.

Lucy Nast headshot

Company in Numbers

Good work starts with good people. 
Let’s make something brilliant.

I work with ambitious brands, agencies and founders who want a creative partner who gets stuck in, asks the right questions and genuinely cares about the outcome.

Services

Brand
Campaigns
Digital
Marketing

Brand Reviews, Strategy, Direction, Identity & Systems.

Creative Direction, Concepting, Integrated Campaigns & ABM.

UX/UI, Website Design & Digital Experiences.

Print, Events, Speaker Presentations, Pitch Decks, Social, Digital Advertising, Reports

Selected Work

Got a brief? Let’s chat.

I work with agencies on embedded and white-label projects, and offer fractional creative direction for brands and startups that need senior creative input without a permanent hire.

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If a project needs additional expertise, I can also build a specialist team around the brief.

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One creative lead. The right team when needed.

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