Impactful creative,
delivered collaboratively.
Freelance Art Direction
Senior creative thinking.
Hands-on design.
The right expertise for every brief.
Helping ambitious brands, agencies and growing businesses create impactful brand, digital and campaign work.
Working as an extension of your team and bringing in trusted specialist support when the brief calls for it.
12+ years’ experience across tech, wellness, travel & lifestyle · London / Remote
HAPPY CLIENTS
WORKING WITH LUCY
Direct access to senior creative direction, hands-on design expertise and flexible support tailored to the needs of each project – from embedded agency partnerships to complete brand, digital and campaign delivery.
FRACTIONAL CREATIVE DIRECTION
Perfect for brands and startups needing senior creative oversight without a full-time hire.
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Brand and campaign direction
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Visual systems and rollout
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Creative leadership across teams
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Strategic input and design refinement
WHY CLIENTS VALUE THIS:
A calm, experienced creative partner who can lead projects strategically while staying hands-on when needed.
EMBEDDED AGENCY SUPPORT
Flexible white-label support for agencies needing trusted senior creative resource.
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Campaign design
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Pitch and presentation support
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UX and digital design
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Fast-moving client delivery
WHY CLIENTS VALUE THIS:
Agency-level thinking with the flexibility to scale quickly and integrate seamlessly into existing teams.
SCALABLE CREATIVE TEAMS
For larger briefs requiring specialist support across multiple disciplines.
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Brand identity systems
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Digital and web projects
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Social and motion content
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Reports, decks and marketing assets
WHY CLIENTS VALUE THIS:
Access to a curated network of trusted creative specialists – all creatively directed through LKN Creative for consistency and quality.
FEATURED WORK
dentsu
Go-To-Market Campaign Branding, Event Marketing, Social Media Marketing & Global Intranet Website Design
Headspace
Account Based Marketing Campaigns, Social Media Marketing, UX & Web Experiences, Digital & Print Marketing
Monavate
Brand Identity, Brand Launch Marketing, UX & Website Design
Results: Monavate Brand Identity
Social analytics show that interaction with the brand in the first year of launch was higher than anyone else in Monavate’s competitor set, despite some of these being major institutional players.
View project
Vodafone
Platform Visual Identity, UX & Website Design
BIAN
Visual Identity, Campaign Identiy, UX & Website Design, Social Media Marketing, Digital & Print Marketing
